About DerpyCon

DerpyCon is an anime, gaming, sci-fi, and comics convention celebrating the culture of science fiction, fantasy, animation, gaming and beyond. DerpyCon will be holding its seventh annual event October 27-29, 2023, at the Hyatt Regency in New Brunswick, NJ.

DerpyCon offers a multitude of affordable advertising and sponsorship opportunities available to you and your business.  During the last weekend of October, DerpyCon will be bringing in more than 2,500 people to the New Brunswick-area, many of which will be staying all weekend and will be looking for places to eat, to drink, and to shop.  By advertising in our booklet, on our website, or at the venue, you will be putting yourself front and center for all our attendees to see.  With nearly 10,000 likes on Facebook and over 1,000 active views on our website per week, your company will see plenty of traffic not only at the convention but also throughout the year.

We are currently seeking advertisers for DerpyCon.  There are a multitude of advertising spots available, both physical and online.

Show Your Badge Discount

Available to all local businesses, advertise with us throughout the convention, on our website, and on our social media by being a local Show Your Badge Discount Partner! Offer a discount of some sorts to DerpyCon attendees throughout the weekend and you will get premiere advertising space on site – for free!

Program Guide Rates

Program Back Page Cover:
Full Page (5.5″w x 8.5″h) – $200.00

Program Interior Cover:
Full Page (5.5″w x 8.5″h) – $150.00
1/2 Page (5.5″w x 4.25″h) –  $85.00

Program Interior Pages:
Full Page (5.5″w x 8.5″h) – $125.00
1/2 Page (5.5″w x 4.25″h) – $75.00
1/4 Page (2.75″w x 4.25″h) – $45.00

  • Information regarding ad sizes, how to submit art, and other pertinent information will be made available after submission of the advertising application.
  • Artwork for printed ads must be rendered in CMYK color format. We cannot guarantee the printed quality of your ad if it is submitted as RGB.
  • For best results, artwork should be rendered at a minimum of 300 dpi, at the size it is intended to reproduce in the book.
  • Full bleed artwork should adhere to the bleed dimensions. Important text or image elements should remain within the Live/Non-Bleed area to prevent them from being trimmed off the page. Artwork submitted with Non-Bleed dimensions will be bordered with the background color of the relevant page.
  • Artwork which may be confused for content produced by DerpyCon must include the text “Paid Advertisement” at the bottom of the ad inside the visible area using at least 8-point font. This determination will be made by DerpyCon If the text does not appear on the submitted image and is required, DerpyCon will add the text to the bottom of the image inside the visible area.
  • Artwork must be submitted as unlocked PDF, EPS, or TIFF formats. We highly suggest that you do not submit print ads as JPEG since it is what is known as a “lossy” format and image quality degrades significantly each time the file is saved. A JPEG can be included as a visual proof however.
  • DerpyCon is not responsible for typographical errors or errors in publishing.
  • DerpyCon reserves the right to refuse to publish any ad that DerpyCon determines is inappropriate.

Bag Inserts

Attendees will receive a 15” x 11” bag which will contain the program guide upon registration. The inserts can be printed by DerpyCon or provided by the advertiser. Provided inserts can be sized up to 8.5″ x 11″.

Insert Provided By Advertiser:
Up to 1000 bags – $100.00

Insert Printed By DerpyCon:
Up to 1000 bags (glossy 6″ x 4″ postcards) – $250.00
Up to 1000 bags (standard 8.5″ x 11″ paper) – $200.00

Online Sponsor

Your ad will appear on the DerpyCon homepage. Your ad will appear in the order they were received. The banner can be 250×250 in a JPG or GIF format.

Website Logo:
Until Event End – $100

Other Sponsorship Opportunities

Scheduled Event Sponsor – $250
From cosplay events to musical concerts, we can brand one of our events for your sponsorship. One stage mention with your company as well as displaying your logo on stage projector screens before and after the event and in our booklet.

Badge Sponsor – $500
Upon entry, every attendee is given a badge that they will wear throughout the event and often keep as a collectible.  Have your logo featured on the back of each attendee’s badge where it will be seen by everyone throughout the weekend.

Advertiser Banner – $60.00
Have your logo featured on its own Advertiser Banner, which will be displayed in the atrium of the front lobby of the venue all weekend long. This high visibility area is great for getting your business recognized! All banners are printed by DerpyCon in full color. Banners will measure 3ft x 3ft (larger banners are available by request, but will come at an increased cost).

Show Your Badge Discount Partner – FREE
Become a partner in our Show Your Badge discount program and offer a discount to attendees that show their badge at the point of purchase during the convention weekend.  Your information, location, and discount will be featured in the program booklets and on the website.  Restricted to local businesses only.


Premier Sponsor – $750.00
1 Promotional Table at the Con
1 Interior Full Page Ad
6 Complimentary Weekend Badges
Self-Provided Bag Inserts (Up to 1,000)
Logo Shown on Website Til Event Ends
Logo Featured Prominently on Advertiser Banner

VIP Sponsor    $350.00
1 Promotional Table at the Con
1 Interior Half Page Ad
4 Complimentary Weekend Badges
Logo Featured Prominently on Advertiser Banner

Need Help with Your Design?

Don’t have an ad? Want a new fresh look? We offer design services at competitive rates. Please email us for a quote and to arrange further consultation.


The deadline for any ads in our publication and other material and sponsorships is September 15th, 2023.


Reach out to our advertising team via our Help Desk.